Ads Tool Gives #Retargeting a Makeover
Two years after introducing a tool that targets potential Facebook fans around the Web, RadiumOne today debuts a hashtag-based system that takes aim at Twitter users. A brand can identify consumers...
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Suspicious Web Domains Cost the Online Ad Business $400m Per Year
If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on the Web. And if you don’t...
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Eric Bader Joins RadiumOne as CMO
Digital ad veteran Eric Bader has been named chief marketing officer at RadiumOne, a social media targeting company that is looking to build out its online ad platform. Bader has been a leading figure...
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Global Ad Buys Might Finally Become a Reality
When the holding companies Publicis and Omnicom announced last month they were joining forces to form the world’s largest ad agency group, they called it “a new company for a new world.” Other,...
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RadiumOne Fires CEO
RadiumOne's board of directors last night voted to fire chief executive officer Gurbaksh Chahal after he pleaded guilty to charges of physically abusing his girlfriend last summer. The San...
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Twitter Is Surprisingly Low on This List of World Cup Fan Plans
Twitter looks like an underdog in the World Cup, according to a survey by RadiumOne. It was in just fifth place in a ranking of sites consumers would tap for tournament news. No. 1 was Facebook, which...
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Former Tinder VP Sues the Dating App for Sexual Harassment
Whitney Wolfe, the former vp and co-founder of Tinder, filed a sexual harassment lawsuit against the dating app on Monday, stating that she was labeled a "whore" in front of the company's CEO, among...
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Are Tablets Just as 'Mobile' as Smartphones?
Nearly three years ago, Facebook CEO Mark Zuckerberg proclaimed that the "iPad's not mobile....It's a computer. That's a different thing." Since then, Apple's iPad and competitors such as the Amazon...
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Mobile NFL Fans Share via Facebook Far More Than Twitter
According to research being unveiled by RadiumOne today, 91 percent of the self-identified 1,501 NFL fans it surveyed online said they check their smartphone on game days (Sunday, Monday or Thursday)....
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In Spite of a 'Boys' Club' Industry, Women Are Advancing in Ad Tech
For five years, Annie Ta worked in corporate communications at Facebook—representing the company's burgeoning ad-technology business—before moving on to Pinterest in 2012 for a similar role. Being at...
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12 Intriguing Digital Marketing Stats From the Past Week
The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across: 1. Out of the...
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Infographic: How Mobile and Social Are Changing the Way We Shop for Cars
The days of browsing an auto lot—or even a website on your desktop—seem to be fading as more car shoppers turn to social media and mobile to make their decisions.RadiumOne surveyed 1,522 potential car...
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Will Brands Get Behind Peeple, an App Already Being Called a Cyberbully's Dream?
There's been considerable buzz this week about the mobile app Peeple, which will let you rate other people's attributes—such as their romantic lives, personal integrity and professionalism—the same...
View ArticleHulu Reflects on Its First Year of Live Sports Coverage
It's been a year since Hulu began streaming sports live. In that time, we've seen the Golden State Warriors win the NBA Championship and the Washington Capitals take home the Stanley Cup. Along the...
View ArticleArnold CEO Kiran Smith Names New Chief Strategy and Financial Officers as...
Arnold CEO Kiran Smith welcomes chief strategy officer Guy Lambert and chief financial officer Lucia Ferrante as her first key hires since succeeding former chief executive Pam Hamlin in July. "One of...
View ArticleWhat Marketers Can Learn From the Film Industry About Connecting With Their...
In our current world of media clutter and competing content platforms it's a daunting task for the average moviegoer to find content they're going to feel passionate about. To inspire this group, you...
View ArticleCan You Look Fabulous While Cleaning? According to Method, the Answer Is Yes
We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely live well; our best moments...
View ArticleNet Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life
You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea--or play the lottery. Guess which option yields more significant gains in the latest...
View ArticleNFL Players Take Touchdown Celebrations Very Seriously in First Campaign of...
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New...
View ArticleYou Can Now Download CBS All Access Content, but Only If You’re an Ad-Free...
Add CBS All Access to the list of streaming services that let subscribers download content to their mobile devices for offline viewing. This week, the OTT provider rolled out a new feature called...
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